TikTok is one of the fastest-growing video-sharing platforms in the world. Its unique blend of short-form video content, personalized content discovery, music integration, trend-centric culture, and broad demographic appeal make it a cultural phenomenon that transcends generational and cultural boundaries. As a result, it is the go-to platform for brands of all shapes and sizes looking to create brand awareness, drive website traffic, increase sales conversions, and more.

Whether you’re launching an entirely new campaign or looking to expand your existing TikTok strategy, it’s important to know how much is tiktok advertising to determine the best budget for your goals and resources. TikTok pricing varies depending on the type of ad you’re running, your audience size, and how effectively your ads perform. Typically, the cost of ad campaigns on TikTok is based on CPM and CPC (cost-per-click) metrics.

Understanding TikTok Advertising Costs: Budgeting Tips

A CPM metric measures how much an ad costs per 1,000 impressions, and is calculated as the price you pay for each ad view. For example, a CPM of $10 means you’ll pay $10 for every 1,000 times your ad is seen on TikTok.

A CPC metric is the price you pay for each click on your ad and is determined by a bidding system that factors in things like your ad’s cost per thousand views. For this reason, it’s harder to compare prices across social media ad platforms.