How Scents Change Brand Perception
Whether it’s the perfect perfume to boost your confidence before that big meeting or the calming smell of your favorite scented spray to help you sleep better at night, fragrance has the power to evoke positive emotions and memories. These emotions, in turn, can have a direct impact on your buying behavior. Source: https://zaluti.com/de/duftmarketing/
Scent Systems for Room Scenting
This is the essence of scent marketing, where companies strategically use fragrance to leave a lasting impression on customers and influence their purchasing decisions. The effect is not always immediately measurable through traditional metrics, but it can lead to increased sales and brand loyalty over time.
The most common technique used by scent marketers is to introduce a unique, customized fragrance to their business environment that matches the company’s brand identity and values. This can be a subtle approach, such as using a pleasant vanilla aroma in a shoe store that primarily sells athletic shoes, or it can be more noticeable, like using a branded fragrance to promote certain products.
For example, one study found that shoppers were willing to pay 10% more for Nike sneakers in a scented store than they were for identical pairs of shoes in an unscented store. Another study found that the use of a pleasant orange fragrance in a point-of-sale display of shampoo doubled shampoo sales, while also improving consumer evaluations of the product’s quality.
Scents are powerful because they bypass the brain’s cognitive functions and reach directly into the limbic system, which controls emotions. This is why a single scent can instantly remind you of an experience, or even a specific person. That’s why companies like Singapore Airlines, who use the patented scent Stefan Floridian Waters, are so successful at branding their business, using this scent on their aircraft, in their stores, in their restaurants and even in their towels.