Location data is everywhere. Cars, buses, taxis, mobile phones, cameras, and personal navigation devices all beacon their locations thanks to network-connected positioning technologies such as GPS, WiFi and cell tower triangulation. Millions of consumers and businesses use location-enabled devices for finding nearby services, locating friends & family, navigating, asset- and pet-tracking, dispatching, sports, games, and hobbies.
Recently, two market forces have caused an explosion in the number of Internet connected location-enabled devices:
- A government safety initiative, E-911, mandated that mobile phones must be locatable in case of an emergency call
- Massive demand for navigation services and real-time traffic information
These forces have lowered the cost of technology, ignited interest in location-enabled services, and resulted in the generation of significant amounts of historical and real-time streaming location information. Sense Networks was founded on the idea that these datasets could provide remarkable real-time insight into aggregate human activity trends.
Macrosense employs patent-pending technology to learn from these large-scale patterns of movement, and to identify distinct classes of behaviors in specific contexts, called “tribes.”
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