San Francisco nightlife tribes

identifying the primary tribe of the top 200 nightlife destinations in San Fransico

Location data is everywhere. Cars, buses, taxis, mobile phones, cameras, and personal navigation devices all beacon their locations thanks to network-connected positioning technologies such as GPS, WiFi and cell tower triangulation. Millions of consumers and businesses use location-enabled devices for finding nearby services, locating friends & family, navigating, asset- and pet-tracking, dispatching, sports, games, and hobbies.

Recently, two market forces have caused an explosion in the number of Internet connected location-enabled devices:

  • A government safety initiative, E-911, mandated that mobile phones must be locatable in case of an emergency call
  • Massive demand for navigation services and real-time traffic information

These forces have lowered the cost of technology, ignited interest in location-enabled services, and resulted in the generation of significant amounts of historical and real-time streaming location information. Sense Networks was founded on the idea that these datasets could provide remarkable real-time insight into aggregate human activity trends.

Macrosense employs patent-pending technology to learn from these large-scale patterns of movement, and to identify distinct classes of behaviors in specific contexts, called “tribes.”

Read More on their website

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